ALROSA is implementing digital technology in the diamond sales to increase customer satisfaction
For the project diamond mining, the company used a variety of technologies. Including those created by the Israeli company Sarine Galaxy, which is designed for positioning internal inclusions, and DiaExpert for marking stones. The information collected in the scan of the diamond, includes detailed information about the shape and surface condition of each stone, its internal inclusions, the assessment of the color and fluorescence. Data is provided in standard marking format Sarine. Experts the buyer can immediately use them to assess the quality, quantity and options for the future-cut diamonds to suit your needs and price lists.
the Traditional approach to sales involves the arrival of experts to study the assortment in one of the offices of the company. The use of digital copies enables clients to combine expertise of procurement professionals and technologists diamond cutters to select the most suitable raw material.
"Digital tenders for selling of rough diamonds and increase the satisfaction of our customers, allowing them to reduce associated with the process of selection of raw materials risks, - says Deputy General Director of ALROSA Evgeny Agureev. – This ensures long-term sustainability of their business and allows to optimize production processes. ALROSA, for its part, gains the ability to show the product to a large number of customers in a short time. This is a very good example of how digital technologies enable both sides to benefit".
Now the project is in test mode, but the results that the company receives on completed sales confirmed the good interest of the customers of ALROSA like to format.
"We are pleased to provide these services ALROSA. We are deeply convinced that it will bring significant benefits and ALROSA, and buyers who, for the most part, also are clients of Sarine, said chief Executive officer of Sarine David Block. – The diamond industry evolyutsioniruet, and buyers of rough diamonds tend to have as much information as possible to make the most optimal decisions. Market conditions and profitability such that the diamond buyers can't afford to make mistakes in the selection of raw materials. Sarine already offers the industry's most advanced technological infrastructure, which allows to increase the efficiency of procurement of raw material and constantly investing in creating new products for this segment".
help about Sarine Technologies:
Founded in 1988, the company Sarine Technologies Ltd. is a world leader in the design and manufacture of advanced technologies for assessment, marking, finishing and polishing of diamonds and precious stones. System Sarine commonly used by cutters, dealers and retailers of diamonds.