AVTOVAZ began the production of SUV under the brand name LADA
In July, JSC "LADA TOGLIATTI WEST", included in "Group AVTOVAZ" started production of SUV under the brand of LADA Niva. The grille and the steering wheel now adorns the logo of LADA in all known three-dimensional rook.
In December 2019 AVTOVAZ has closed a deal to purchase 50% of shares of the Tolyatti GM-AVTOVAZ joint venture with the American company. Thus, the production site, later renamed "WEST LADA TOGLIATTI", became 100% owned by AVTOVAZ, and the model Niva returned to the portfolio of the LADA.
Recall that Niva (2123) is the development of AVTOVAZ and its production began in 2000 under the brand name LADA. Two years later, the model was produced under the Chevrolet brand at the joint venture GM-AVTOVAZ. All this time have maintained a high level of cooperation joint venture and AVTOVAZ. Main components – body, chassis, powertrain produced at the facilities of AVTOVAZ, and in the partner production site was organized by the painting and final Assembly. To date made more than 700 thousand SUV Niva.
"LADA Niva complements the model range of LADA, becoming the second four-wheel drive SUV in the family - said the Executive Vice President for sales and marketing of LADA Olivier mornas. – This car is very popular and has a strong reputation. We intend to continue to develop its sales, which are now organized and the largest dealer networks in Russia, which today has more than 300 sales and service".
In December of last year AVTOVAZ signed an agreement with General Motors to purchase the North American company's 50% stake in their joint venture, GM-Avtovaz, which is 100% will come under the control of the Russian company. While financial details of the transaction was not disclosed.