The contenders for the victory included 44 Russian brands In mid-May, the results of the first stage of the National Award competition "Brand of the Year in Russia 2024" were summed up. The stage ended with the selection of the participants who qualified for the final. Brands play an important role in modern business, they form the recognition and trust of consumers. During the selection of applications and the passage of the first stage, the applicants showed confident leadership qualities, a desire to increase the potential of trust and satisfy the needs of domestic consumers. A special feature of the award, which takes place in 2024, was the desire not only to promote existing brands on the market, but also to support and promote new worthy participants. As Olga Markelova, executive director of the award, notes: "It was decided to divide the competition into two leagues: the highest and the first." The Sibtal brand is positioned as a Russian trademark in the field of lifting equipment. Therefore, he entered the major leagues and was nominated
