Projects of MMK in the field of promoterism marked at the national contest
Projects of MMK in the field of promoterism marked at the national contest
the Company has received at once two diplomas: first place for best children's route and second best route on the current production. In total for participation in all-Russian tourism award "route of the year" in 2019 was filed 476 projects from 50 regions of Russia.
the project for the development of industrial tourism was launched at MMK last October: everyone got an opportunity to visit the industrial site of the plant. The company was previously open to visitors, but tours for children took place largely in the framework of vocational work, and among adults was dominated by those who were associated with metallurgical production and visited MMK production needed.
In the framework of the project "Steel route", the company has developed and launched several tours in the area of the enterprise: "the taming of the fire", "Steel evolution", "dad at work", "visit to metallurgists". In 12 months the plant was visited by over 10 thousand people. Guests of the enterprise can assess the scale of production, to learn about the history of the company and its current successes. In particular, participants will demonstrate Russia's largest blast furnace shop and a unique complex mill 5000 is one of the most powerful mills not only in Russia but also in the world.
Magnitogorsk included in the cluster of industrial tourism in the framework of the Federal programme of the Federal tourism Agency from 2019 to 2025. Routes on the site MMK-designed with safety in mind, information saturation and entertainment.
the Russian tourism award "route of the year" was held in 2014. "The award solves a very important task provides an opportunity for professionals of the tourist market to meet in one venue and to present their projects, to see the work of their colleagues from all over Russia, to get acquainted and to create joint projects. All this contributes to the development of the domestic tourism market as a whole", – said the founder of the award Gennady Shatalov.
Department of information and public relations of OJSC "MMK"