TMK has won the awards of the corporate media competition "Vector of Development"
The Pipe Metallurgical Company (TMK) became the winner of the professional competition of media projects "Vector of development", which was held within the framework of the forum of the same name on the topic of corporate communications. TMK's media projects have received awards in four categories.
More than 80 projects of leading industrial companies from various industries were submitted to the competition. The expert jury highly appreciated TMK's innovative solutions and creative approach in various modern and classic media formats.
TMK won in the "Innovation" nomination with the "Man and Newspaper" project. This is an exhibition dedicated to the 70th anniversary of the corporate newspaper of the Seversky Pipe Plant (STZ, part of TMK) "Seversky Rabochy", which took place in the museum complex "Seversky Blast furnace". The immersive exhibition included several thematic locations: "Evolution of the front page", "Theme analysis", "Factory and city in the photographer's lens", "Editor's office", "Summer Courtyard". The exhibition featured early cameras, unique manuscripts, documents related to the creation of the newspaper, editorial materials and other historical exhibits.
The company won prizes in three other categories. In the Digital Evolution nomination, the Trubnik Online brand media was awarded for advanced solutions in the field of digital communications. TMK's multimedia platform publishes industry, popular science, and educational content in various formats, including texts, videos, photographs, podcasts, and infographics.
In the "Visual Engineering" category, the corporate newspaper proTMK became the winner, which presented the cover of a special project "The Factory as Art" to the competition. The publication tells about how TMK plants at different times became a place for inspiration, and their employees became the authors of products of artistic value. In the "Content Technologies" category, the winner was the author's project "People with character", which tells about representatives of labor dynasties and employees of the company. It is posted in the landing page format on the "Trubnik Online" platform.
The "Vector of Development" competition was held for the first time and has become an important platform for the exchange of experience and demonstration of best practices in the field of corporate communications of industrial enterprises. The initiative aims to support the best corporate media projects in the industrial sector — texts, photos, videos, printed and digital products, multimedia projects and projects using artificial intelligence that tell about production, people, technology and the future.