TMK "Trubnik Online" brand media is recognized as the best media in the metallurgical industry
The brand media of the Pipe Metallurgical Company (TMK), the multimedia platform "Trubnik Online", became the winner of the competition "The best corporate media in the metallurgical industry of Russia and CIS countries - 2025", organized by the magazine "Metal Supply and Sales" and held as part of the industrial exhibition "Metal Expo 2025".
Trubnik Online is TMK's corporate information and analysis platform with materials in various formats. It is a full-fledged media outlet with unique content about pipe production, new technologies and trends in the metallurgical industry, sustainable development, employees and regions of TMK's presence.
The award ceremony took place within the framework of the conference "Corporate Communications in the metallurgical industry of Russia and the CIS countries – 2025", during which the head of TMK's digital media department, Ayla Belousova, spoke in more detail about the project. In particular, she stressed that Trubnik Online is part of TMK's large—scale ecosystem of corporate publications, which integrates communication channels such as streaming corporate television, weekly TV news releases, news podcasts, the rgoTMK corporate newspaper, the YourTube client magazine and the TMK Media mobile application. This creates a single space for reading, viewing and listening to materials, which allows you to expand the audience and combine all communication formats under one idea.
"By combining industrial expertise with modern formats, we maintain the main principle — to show metallurgy modern, technological and interesting. The victory in the competition was a recognition of the high-quality work of the editorial staff, the relevance of the topic and the effectiveness of communication solutions implemented by our team. The award motivates us to continue developing the platform, enhance interactivity and expand the range of formats in order to better respond to audience requests, personalize professional content and contribute to the popularization of the metallurgical industry," said Ayla Belousova.
The contest "The best corporate media in the metallurgical industry of Russia and the CIS countries" has been held annually by the Metal Supply and Sales magazine since 2003. It promotes the development of corporate media in the field of metallurgy and the identification of the most effective projects. The winners are determined by voting among the editorial staff of the magazine and members of the expert council, consisting of specialists in the field of corporate communications, marketing, journalism, design and publishing.
TMK "Trubnik Online" brand media is recognized as the best media in the metallurgical industry