TMK received nine awards at the "Best Corporate Media" competition
The Pipe Metallurgical Company (TMK) has become the absolute winner of the All-Russian competition "The Best Corporate Media", which is held by the Association of Directors of Communications and Corporate Media of Russia (AKMR). The company's projects won first places in nine nominations.
The corporate newspaper proTMK won in the nomination "The best media in the field of industry, production, construction". The projects of the publication also became laureates in the nominations "Best Cover", "Best Special Issue", "Best content solution" and "Most innovative content solution". Alexandra Pavlova, Editor-in-Chief of proTMK, was recognized as the best corporate media editor.
TMK's "Trubnik Online" brand media projects also received awards from the competition. The publication was awarded in the "Best Illustrations (infographics)" categories" and "For an effective tool for shaping corporate culture and promoting the principles of socially responsible business". In addition, Elizaveta Savelyeva, a specialist in TMK's social media department, became the best young editor.
TMK representatives also participated in the XXIII AKMR International Conference "The Role of Communications and Mass Media in the strategic management of the Company". Vladimir Dobrovolsky, Director of TMK's Directorate for External Communications and Corporate Media, presented the company's experience in creating a unified information space for internal and external audiences during the session "Concepts in Communications: How to be in a single coordinate system." During the session "Media Transformation: New formats of usefulness and verification", Ayla Belousova, Head of TMK's digital media department, spoke about the development of the company's ecosystem of corporate communications focused on creating media products for various audiences and solving specific business problems.
"TMK consistently develops corporate communications as one of the key areas of interaction with employees, business partners and the external audience. We pay great attention to the quality and variety of content, the development of corporate media and the search for new formats. The victory in nine categories of the "Best Corporate Media" competition at once was a confirmation of the effectiveness of this work and evidence of the high appreciation of our projects by the professional community," said Fyodor Klimkin, TMK's Director of Public Relations and Strategic Communications. The "Best Corporate Media" contest has been held since 2003. Its goal is to develop corporate media as a tool to increase business efficiency and strengthen the professional status of publishers and corporate media executives. TMK annually becomes the winner of the competition.
TMK received nine awards at the "Best Corporate