Severstal announces the launch of the loyalty program Plus throughout the
territory of the Russian Federation. The program is designed for users of metal.

In the first stage of program implementation it is based bonus system
used when payments for products and services. Economy
the project is very simple: for every 300 rubles in the check the customer is charged one
bonus point. The accumulated points you can pay 1% value of the order of
the catalogue of products available in online store
"Severstal Market", without
restrictions on the amount and frequency.

Also with the help of bonuses you can extend the shelf life of the product in the warehouse
to receive a gift of the pallets (on the basis of one pallet for 200 bonus) or pay
up to 20% of the cost of delivery. According to statistics, regularly use the service
delivery 30% of customers distribution network.

According to our calculations, on average, to the third order, the user program
loyalty Plus you can redeem bonuses and at the same time for a discount, and
additional services.

the Second phase of the program involves the provision of the consumer
products participating in the loyalty program, expert system, and
educational support. In the near future participants of the program will be
offered a range of privileges. So, from June 15 customers will be available
service "Ask the expert" in providing technical consulting.

Director of marketing and improving customer experience PAO "Severstal" Maria
Shalina highlights:

"the Main difference of the loyalty program Plus is that in the future,
we are ready to participate in improving business efficiency of our clients due to
provide expert support, technological expertise and carrying out
of training activities for clients. Benefit from participation in the program is obtained
twofold: customers save money and get "Severstal" as a partner
for the development of their business."

To register the current clients of the Internet shop
market.severstal.com
just go to the tab "loyalty Program" in your account and
fill out a short application form. All customers, both new and
acting, on all questions of participation in the loyalty program is ready
to contact the counseling center at the number 8-800-200-69-39. With
detailed conditions of participation can be found on the link
https://www.severstal.com/plus

the Pilot project of the loyalty program was launched in September 2019
Cherepovets, now it has become available for the clients in Moscow,
Saint-Petersburg, Nizhny Novgorod, Penza, Samara, Yaroslavl, Tver, Voronezh,
Kazan, Naberezhnye Chelny, Sankt-Peterburg, Lipetsk and Murmansk. Since the start of the
program 30% of customers distribution network registered in the program
loyalty, among them 42% are actively exchanging bonuses for discounts and services.

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