Foreign SEO: principles and nuances
Have you heard of such a concept as foreign promotion site? We are talking about search engine optimization of a resource whose target audience is located abroad. As a result, it turns out to expand the territorial coverage and income of the owner of the web resource.
How does international SEO differ from local SEO?
- A preliminary study is carried out to determine how relevant the products and services of a particular brand will be for foreign users.
- It is taken into account that the list of search engines can be supplemented by Big, Yahoo.
- There is a need to create a large amount of content.
- Competition will become higher: it will be necessary to compete both with local business representatives and global ones.
- Higher costs are estimated (compared to local promotion).
Stages of website promotion abroad
Traditionally, the following sequence of actions is used:
- The foreign market is studied. It is important to answer a number of questions. For example, what queries are included in the TOP in a particular country? How are they divided by frequency? What is the link profile of other resources from a specific industry? What is the target audience of your competitors? What content is published on resources that are in the TOP?
- A semantic core is formed. The tastes and preferences of foreign users must be taken into account.
- Query clustering is performed. The collected semantic core is systematized and linked to specific sections of the resource.
- Content is generated. It is important that it be created in the language of a specific country. At the same time, the texts must be readable and useful, written for people. You also focus on the structure of the texts: it is necessary to have subheadings, paragraphs, lists, and additions in the form of photographs and graphs. Ideally, all content will be created by native speakers of the country chosen for promotion.
- A link mass is built up. All work is carried out gradually: if you add hundreds of links at once, search engines will regard this as unnatural promotion. It is optimal if the links are placed on authoritative resources (thematic blogs, blogs with guest posts, directories, link exchanges). But adjustments to the strategy can be made in accordance with a specific business niche.
If you plan to promote your products and services (or a specific brand) in other countries, be sure to pay attention to foreign SEO. Yes, you will have to invest a lot of effort and money into it, but all investments will quickly pay off.