Media buying involves constant work with advertising cabinets, significant budgets and a large number of payment transactions. When a team runs dozens of campaigns at the same time, using one regular bank card becomes inconvenient: it is more difficult to split costs, set limits, and control the budgets of individual buyers. Therefore, virtual cards for media buying become a separate working tool that helps organize the team's payment infrastructure.
Why does a media buyer need multiple virtual cards?
The main advantage of a virtual card is the ability to separate financial flows. Instead of a single card for all advertising cabinets, you can create separate payment tools for projects, accounts, or employees.
This approach simplifies analytics. If each buyer works with their own cards and limits, it is easier for the manager to understand the actual cost in individual areas and compare it with the results of advertising campaigns.
This is especially true for teams working with multiple advertising platforms at the same time. NeCard's page claims support for payments on Facebook (Meta), Google Ads, TikTok Ads, Microsoft Ads, Snapchat, X, Reddit, Pinterest, LinkedIn, Telegram Ads, Taboola, Outbrain, MGID and other services.
What is BIN and why does it matter?
BIN is the first digits of the bank card number, identifying its payment infrastructure and the issuer. In professional media buying, the ability to choose different bins can be useful when distributing payments between advertising platforms and geographic destinations.
NeCard claims more than 50 bins from six countries of issue. In the future, it is planned to publish additional information about the bank, the country, restrictions, tariffs and statistics for BIN.
When choosing a payment service, the number of BIN in itself should not be the only criterion. It is much more important to understand the origin of the cards, the conditions of their use and the limitations of a particular issuer.
Commissions directly affect the economics of advertising
For a team with a large advertising budget, even a small commission becomes a significant expense item. Therefore, services should be compared not only in terms of the cost of issuing a card.
It is necessary to take into account the total costs:
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The commission for replenishment of the balance;
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The cost of issuing the card;
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Monthly maintenance;
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Commission for rejected transactions;
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Currency conversion;
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Conditions for the refund of the balance after closing the card;
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The minimum deposit amount.
The NeCard page indicates replenishment via USDT with a 1% commission, Wire and SEPA — 0%, no monthly fee and commission for a rejected transaction, as well as