Despite the development of the Internet, the role of the sign is still of key importance for some types of businesses. If timely order a Kyiv sign and correctly install it on the facade of the building, new customers will be able to identify the location of the company among many other firms. The original signboards, which stand out against the background of the same type of plates, work especially effectively.
Influence on sales in a store
Statistics is a rather exact science, with which it is useless to argue and engage in polemics. Studies show that just having a sign in front of a store automatically increases sales by at least 3%. A sufficient factor to resolve this issue as quickly as possible. If you get creative with the design of the sign, make sure that it stands out or dominates the facade of the building, the number of sales increases by 15%. Other important factors worth adding:
1. The best signage designs have built-in lighting.
2. The optimal number of colors is two, but not more than three.
3. Advertising works equally well during the day and at night.
4. Significantly increases the number of spontaneous purchases.
Conversely, the absence of a sign significantly reduces the likelihood of increasing sales just because most new potential customers simply do not notice an outlet in the city. All of this applies fairly to companies that provide useful services to the public.
What should a signboard look like
First of all, individually, so that new and regular customers associate the company only with the individual features of the signboard. Otherwise, delusions can only lead to negative consequences. In addition, to the signs of a quality sign, you can add:
- materials resistant to everyday conditions;
- high-quality insulation from high humidity, rain;
- the sign does not burns out upon contact with direct sunlight;
- automatic activation when the intensity of lighting on the street decreases;
- the ability to easily keep the sign clean.
Even the simplest sign gives a positive result if the company is focused on making a profit and expanding its field of activity. Size matters if the front of the building already has signage that can create competition.
