Sales booklets: compact, readable material
Why do some booklets sell, while others just take up space?
The printer often hears the same story.: "We printed three hundred pieces, distributed half of them, and nothing happened." Clients come in with one task and leave with three. It usually turns out that the problem is not the circulation or the paper. The problem lies in the logic of the material itself.
A booklet is not just a leaflet folded in two. This is a mini-presentation of your proposal, which has a scenario: where the person looks first, what he reads later, and what he does at the end. If this scenario is thought out, the material works. If not, it turns into expensive garbage.
This is a particularly sensitive issue for small businesses: the budget is limited, and every advertising ruble counts. Therefore, before sending the layout to print the brochures of St. Petersburg, it is worth understanding what exactly makes the booklet selling, and not just beautiful.
Booklet vs. Brochure: what is the difference and when to choose what
These two words are often used synonymously, and it's understandable — the line is blurred. But in practice, there is an important difference between them that affects tasks and budget.
A booklet is a single sheet that is folded. The most common format is a three—part folding (eurofalcon, or "accordion"). It turns out six panels: the cover, five working blocks. The booklet is compact, fits well in a pocket and in a rack, and is relatively inexpensive even for a small print run.
A brochure is already a multi—page product: several sheets, stitched or stapled. A minimum of 8 pages, but more often from 16. The brochure allows you to tell more: a detailed catalog of services, a product line with descriptions, instructions, a corporate booklet with the history of the company.
A booklet is enough for most small business tasks. But if you are selling a complex product, you need to talk about several product lines, or you want to leave something significant in the negotiations - look towards the brochure.
Which formats are most often ordered — and why
The printing market in St. Petersburg reflects well the real demands of the business. Let's analyze popular formats from the point of view of practice.
Eurofalts (three additions)
The most ordered format. The A4 sheet is folded into three equal parts — a product of the DL format (99 ×210 mm) is obtained. It fits easily into a standard envelope, is conveniently taken from the counter, and unfolds well on the conference table. Six panels are enough for a brief description.: who are you, what do you offer, why is it profitable, and how to contact you.
Creasing and parallel folding
If you fold an A4 sheet in half, you get 4 panels — it's easier and a little cheaper, but it gives you less space for content. It works well for event announcements, seasonal promotions, and small cafe menus.
Accordion (zigzag-falz)
Non-standard