The American company Amazon has become the most expensive brand in the world. Compared to 2018, its value has grown by 52 percent and reached $ 315.5 billion this year, according to the BrandZ Top 100 Most Valuable Global Brands, published on Tuesday June 11th.
The second place in the ranking was taken by the company Apple, which is now worth $ 309.5 billion. In third place is Google, which is valued at $ 309 billion.
Also in the top ten most expensive brands are Microsoft ($ 251.2 billion), Visa ($ 177.9 billion), Facebook ($ 159 billion), Alibaba ($ 131.2 billion) and McDonald's ($ 130 , $ 4 billion).
Last year, this ranking was led by Apple, followed by Google and Amazon in third place.
Every year since 2006, Kantar Millward Brown has been rating BrandZ Top 100 Most Valuable Global Brands commissioned by WPP advertising company. When compiling it, financial indicators and consumer reviews are taken into account.
