Very often, entrepreneurs ask the question, why evaluate a brand? If you are seriously running a business and plan to take it to a higher level, then at a certain stage you will definitely need text-decoration:none;" rel="external noopener">trademark evaluation. This may be due both to the solution of internal management tasks, and to various legal situations, separately during the signing of contracts.
Brand evaluation and its purpose
If you do not analyze each situation separately, then the reasons for which a trademark assessment may be required are divided into three groups, namely:
- Raising the price of the entire business. As you know, a trademark is an intangible asset of a company. That is why its inclusion in the authorized capital will make it possible to significantly increase the value of the business.
- Implementation of own rights. If we consider a trademark as an object of intellectual property, then in case of its alienation (sale, lease, license, etc.), the assessment will help the owner to justify the cost presented to the consumer.
- Dispute and conflict resolution. Unfortunately, today there are many controversial issues regarding authorship, ownership and compensation. All of these can be reasons for an evaluation. The expert opinion will provide an opportunity to resolve the conflict and establish the material obligations of the parties.
How much does an assessment cost and how long does it take?
The price range regarding the assessment of a trademark in Ukraine is quite wide. On average, such a service will cost from 1000 hryvnia. The cost depends on the urgency of the work, the volume and the need for additional procedures.
If we talk about the timing, then on average, the evaluation of a trademark is carried out from 5 days. However, this indicator also depends on the above conditions.
What documents to prepare?
This is one of the most common questions. Trademark owners want to know right away what they need to prepare so that the assessment can happen as quickly as possible.
So the specialist will ask you to perform the procedure:
- Certificate of trademark registration.
- Information about development, promotion and advertising costs.
- Information about products or services sold under this trademark.
- Reporting earnings for the last 3-5 years.
- Business plan or branding strategy (in most cases requested for the next 3-5 years).
Experts draw attention to the fact that each situation is individual, and therefore requires a special approach.
If you want to know what you need to cook and how your particular brand will be assessed, then we advise you to seek advice from a certified expert.
The Pareto appraisal company provides each of its clients with an absolutely free consultation. To do this, you just need to leave a request on the site.
