Pipe Metallurgical Company (TMK) won the Best Corporate Media in Russia and CIS Metallurgical Industry 2026 competition, held as part of the 32nd International Industrial Exhibition Metal-Expo 2026. The company received the award for its success in building an effective system of communications channels.
The competition jury named the company the winner in the Best Corporate Media of Pipe Holdings category for its diverse range of communications channels. The experts noted that each channel has a clearly defined target audience, tailored to its media consumption patterns, while all the channels work in functional synergy to communicate company-wide information.
The award was presented at the Corporate Communications in Russia and CIS Metallurgical Industry 2026 conference, where Aila Belousova, head of digital media at TMK, shared the company’s experience in developing its information resources. She said TMK’s flagship corporate communications channel today is its brand media outlet Trubnik Online, which brings together expert analysis and popular science and educational content about the pipe industry and metallurgy as a whole. Content is published in a range of formats, from articles and infographics to videos and audio podcasts. The editorial team’s main goal is to explain metallurgy in a clear, modern and engaging way to the widest possible audience. In addition, TMK’s ecosystem of owned media includes the company-wide newspaper proTMK, seven plant newspapers, the customer magazine YourTube, corporate television, the TMK Media mobile app and official social media pages.
“TMK’s corporate media ecosystem includes publications in traditional print and modern digital formats, each with its own regular readership. Our extensive network of channels allows us to communicate with internal and external audiences in ways that take into account their preferences, habits and capabilities, including their access to particular media. The value of these platforms has stood the test of time, making information as easy as possible to access for company employees, residents of the cities where we operate, our customers and partners, and representatives of government bodies and the media,” said Fedor Klimkin, TMK’s director of public relations and strategic communications.
The 32nd International Industrial Exhibition Metal-Expo 2026 brought together more than 600 Russian and international companies from the ferrous and non-ferrous metals industries, mechanical engineering, and the production of metal structures and products at its venue in St. Petersburg. TMK is a regular participant in the metallurgical industry’s leading exhibition.
TMK wins award at Metal-Expo for developing corporate communications
