The concept of unit economics includes the calculation of profit for marketplaces to calculate the profit from a sold unit of goods. It makes it possible to control costs and regulate pricing policies. To calculate profits, you can use WB unit economics table , which will be discussed later in the article.
Features of calculating unit economics
If you do not take unit economics into account, sellers on marketplaces risk incurring losses. It has a number of advantages, among which are:
- Development of a sales strategy without a clear plan.
- Setting prices for goods based on carefully thought-out calculations.
- li>The ability to assess profitability before sales begins.
- The ability to avoid financial losses.
There are no key disadvantages in unit economics, except that there may be some difficulties in the process calculations.
Each seller before the start of sales must carefully examine expense items. These include costs for purchasing and production, logistics, labeling, promotion, promotions, taxes, etc.
Calculation of unit economics forWildberriesusing a table
As a rule, all calculations are carried out in a special text editor Excel. As you know, this is one of the most popular options for office programs for working with spreadsheets. It is enough to enter the numbers yourself, and the program will automatically perform calculations using the formulas.
What data must be indicated in the table:
- Purchase price.
- Packaging cost.
- Amount of commission.
- Logistics costs.
- Cost of storage on the marketplace.
- Amount of discount from price sales.
- The amount of tax based on the tax system.
It is extremely important to pay attention to such criteria. Different warehouses have different storage costs. It is advisable to choose product categories that have lower commissions. You should also work in the taxation system that is most profitable and suits your type of activity.
Thus, thanks to the right calculations, you will be able to sell goods with maximum profit not only on Wildberries, but also on other popular marketplaces. You can not only increase sales volumes, but also maximize profits. In addition, you will be able to effectively manage time and reduce costs and prevent financial losses. And this is so important in terms of sales on all popular marketplaces.
