Labels on the packaging or in the catalog of an Internet page are traditionally used to attract the attention of a potential consumer of goods and services. They contain a name and a short description or characteristics. At the same time, the use of ordinary printed letters for their execution is very rare. For a variety of reasons, a grotesque font or a sans-serif font is recommended in marketing.:
- The letters here must necessarily end with an even edge.
- There is almost no or minimal difference in size between uppercase and lowercase letters.
- Visually, the printed text looks neutral without drawing attention to a particular part of the page.
This type of font can be used in the printing house both for typing the entire text and for highlighting individual elements. It's not difficult to visually distinguish it, even for a non–professional - outwardly it looks more neat and concise. This is achieved due to the slight contrast between the stroke thicknesses.
Main types and classification
The widespread use of the grotesque began in the middle of the last century. The British are considered the founders of this form of writing, and the possibilities of application in our time are becoming more diverse.:
- The design of web pages - the presence of clear lines and grotesquely minimalism — is suitable for Internet projects of any format or target area.
- Electronic online catalogs, virtual presentations, and popular mobile applications successfully design these types of materials with the help of grotesques.
- Shop and restaurant signage, and traditional grotesque prints are still widely used in these fields.
- Packaging design is a great way to simultaneously attract the attention of a casual passerby and convey information about the product without eye strain.
To get more complete information and get acquainted with the options for using the grotesque font in practice, you can use the website of the TYPETYPE company. A specialist will conduct a consultation on all issues completely free of charge in the chat format of an online resource.
