When working with a marketplace, it is important for a seller to understand the mechanics of participating in promotions and pricing. We will help you understand the details of the Wildberries SPP, which explains the principle of the regular customer discount and its impact on marginality. Based on this feature, we have compiled a rating of services that help to monitor the NGN, analyze price dynamics and adjust the sales strategy.
1st place — MarketParser
MarketParser is a specialized tool for Wildberries analytics with an emphasis on tracking the NGN and the real price of the product.
Advantages:
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Accurate monitoring of the final price, taking into account the NGN;
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Analysis of the discount percentage change;
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Uploading reports for margin calculation;
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Convenient visualization of dynamics.
Cons:
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Narrow specialization only in marketplaces;
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Advanced functionality takes time to master.
The service is suitable for sellers who need to understand how NGN affects turnover and profit.
2nd place — MPStats
MPStats is an analytical platform for complex work with Wildberries.
Advantages:
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Advanced statistics on niches;
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Competitor analysis;
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Assessment of demand and seasonality.
Cons:
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NGN data is not displayed in such detail;
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High cost of tariffs.
3rd place — Moneyplace
Moneyplace is focused on financial analytics.
Advantages:
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Convenient profit calculation;
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Cost control;
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Automatic reports.
Cons:
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Limited monitoring of the percentage of NGN;
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Fewer tools for dynamic price tracking.
4th place — SellerFox
SellerFox focuses on assortment management and pricing policy. Understanding the mechanics of NGN is at Wildberries, which allows you to correctly set up a discount strategy here.
Advantages:
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User-friendly interface;
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Quick card analysis;
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Tools for price optimization.
Cons:
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There is no deep historical analysis of the NGN;
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Less customization of reports.
5th place — EggHeads
EggHeads is a service for analyzing sales and advertising.
Advantages:
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A comprehensive approach to analytics;
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Performance reports;
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Tools for increasing turnover.
Cons:
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Secondary focus on NGN;
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Some of the features are only available on expensive pricing plans.
Result
If the key task is a detailed analysis of the discount of a regular customer and control of the actual selling price, MarketParser looks the most specialized.
