Cold calling is very popular today. This concept means calling the customer base according to a pre-developed scenario to attract attention to the company’s products. How cold calls work, what are the main stages of sales can be distinguished, we will learn from the next article.
Features of cold calls
The main terms that you need to understand are the stages, structure and plan of cold calls. If we consider the stages, we can highlight:
- Calling the client.
- Conversation with someone who will help make a decision.
- After-sales customer support.
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- Customer retention.
Cold call structure
This concept refers to actions related to identifying the client’s needs and pushing him to purchase. The conversation script is developed individually. An individual scenario is developed for each company. So, at the initial stage of the scenario, preparations are made for the client to ring, he is greeted and introduced. According to the scenario, a presentation of a product or service takes place, and the advantages are necessarily listed. An obligatory stage is working with objections. An experienced cold calling manager should be able to handle objections. The final stage of the scenario is setting up a meeting with the client and concluding the deal. In essence, cold calls are made in order to conclude a deal with a client.
After working through the client database, they are worked with on an individual basis. For this purpose, a different cooperation scenario is being drawn up.
Cold calling plan
Basically, a sales plan is the same as a conversation script. The manager must complete all actions specified in the script. If we look at an example, we can note the following points. The company's goal is to find out the needs of a specific company. To do this, it is necessary to include specific questions in the scenario - how many goods are purchased, which suppliers supply the products, at what cost the goods are purchased, etc. As a result of these actions, a ready-made scenario plan is drawn up, which is transferred to the manager for careful elaboration.
If you don’t know how cold calls are made and what stages they consist of, you can visit the website skorozvon.ru of the automatic customer calling company Skorozvon. Here you can get all the necessary information about the services and find out how to use them.
