In 2021, 88% of cars sold in Norway were pure electric or plug-in hybrids. Volvo Car Norway's decision to sell only electric Recharge models was a logical continuation of the company's policy, given that already 96% of its sales in the Scandinavian countries were Recharge models.
Rita Kristin Broch, Managing Director of Volvo Car Norway, noted that battery electric vehicles (BEVs) are a growing segment of the automotive market in Europe.
"Why do a 100 percent recharge with 2023 retail orders? This is a way for us to compete with both electric and conventional premium brands at a time when battery electric vehicles (BEVs) are a growing segment of the automotive market. We continue to promote Volvo at the forefront of electrification to become an even more relevant and exciting brand for car buyers,” said Broch.
Last year, 65% of new cars registered in Norway were purely electric.
Norway's transition to electricity has been incredibly fast. Various incentives have contributed to the rapid pace of electrification, such as favorable tax policies, free parking for electric vehicles, and a growing number of charging stations. Electric cars can also drive in bus lanes.
The rapid transformation in Norway is unlikely to slow down. The Norwegian parliament has already decided that the share of zero-emission vehicles in new car sales will be 100% in 2025.