The corporate print media of the Pipe Metallurgical Company (TMK) received awards from the professional corporate media competition "Medialider-2024". The expert jury praised the publications for their creative approach to layout, presentation of material, design and quality of illustrations.
The projects were evaluated in 20 nominations, and the shortlist included three applicants in each nomination. The jury also awarded a special diploma "Excellent Student of the competition" to those projects that lacked several points to enter the top three.
The Seversky Rabochy corporate newspaper of the Seversky Pipe Plant (STZ) became a prize-winner in the nomination "Best Design Layout of Corporate Media" and an excellent student in the nomination "Best Corporate Media Cover". The newspaper Chelyabinsk Trubnik of the Chelyabinsk Pipe Rolling Plant (ChelPipe) became an excellent student in the nomination "Best Corporate Newspaper" for the special issue "Your Career Workshop".
Seversky Rabochy submitted several issues of newspapers for 2024 to the competition. Among them are festive issues for March 8 and Metallurgist's Day, as well as an anniversary issue with a cover on which STZ employees and students of a local college are depicted in the form of the number 285 during a flash mob dedicated to the 285th anniversary of the enterprise.
A special issue of the ChelPipe newspaper submitted for the competition is dedicated to TMK's participation in the federal professional training project. The experts emphasized the attention to the current topic of staff shortages and the creative approach to the presentation of the material: the placement of videos using a QR code, integration into the text of the comic and the emphasis on photos and illustrations.
In 2024, 498 applications from different regions of Russia, as well as countries near and far abroad, were submitted for the Medialider 2024 competition. The shortlist includes 60 media projects from representatives of business, the public sector and non-profit organizations.
TMK became the winner of the corporate media competition "Medialider-2024"
