Pipe Metallurgical Company (TMK) has become a strategic partner in the international conference and award InterComm‑2025, the main industry platform in Russia and the CIS dedicated to internal communications and corporate culture. During the event, the company oversaw the Digital Media nomination, which evaluated best practices in using modern channels of interaction with the audience.
The award's jury consists of recognized industry experts, and the selection of winners is based on a comprehensive assessment of projects based on key criteria.: innovative approach, measurable performance and potential for scaling. Each of the 24 InterComm 2025 Award nominations covered a different aspect of modern communications, from internal corporate initiatives to external media strategies.
The Digital Media nomination focused on a variety of digital communication formats, from podcasts and telegram channels to corporate blogs and multi‑format content. Experts, including Ayla Belousova, head of TMK's digital media department, assessed how effectively companies from different industries integrate digital media into their communication strategies, how they build a dialogue with their target audience and achieve their business goals using digital solutions.
The winner in the nomination was BIOCAD with the B-News brand media project, and the telegram channel about work and corporate culture "Meet at PSB" of PSB Bank received a special prize from TMK.
"TMK has been a partner of the InterSomm project for several years and has extensive expertise in the field of digital media. We are not only actively developing our own brand media, Trubnik Online, but also constantly exploring and introducing new formats of interaction with the audience. Participating in the evaluation of the nominees has become a valuable experience for us and an opportunity to immerse ourselves in the cases of colleagues, to study their creative approaches and best practices. The Digital Media nomination has clearly shown how diverse and effective strategies can be in the digital environment, from concise messages in instant messengers to large—scale media projects," said Ayla Belousova.
The InterComm Award is a leading platform for recognizing achievements in the field of corporate communications, HR branding and digital corporate media. Over the 16 years of its existence, the award has been awarded to more than 300 of the best projects in the field of communications, including TMK.
