The corporate publications of the enterprises of the Pipe Metallurgical Company (TMK) — "Seversky Rabochy", "Chelyabinsk Trubnik", "Sinarsky Trubnik" and "Volzhsky Trubnik" — were awarded the prestigious competition of best practices in the field of corporate communications "MediaLider‑2025".
This year, a record number of applications were submitted to the competition — more than 600 — from different regions of Russia, as well as from abroad. The participants were evaluated in 23 nominations. In addition to the prizes, the publications were awarded special diplomas "Excellent Student of the competition" for their highly professional level of performance. The jury praised TMK's corporate newspapers for the originality of their concepts, the quality of their design, the expressiveness of their illustrations, and their unconventional approaches to presenting their material.
The newspaper of the Seversky Pipe Plant (STZ) "Seversky Rabochy" won two awards: it won in the nomination "Best cover in corporate media" and received the status "Excellent Student of the competition" in the category "Best Corporate newspaper". The award was given to a unique New Year's edition, where traditional photographs were replaced by hand-drawn illustrations by photographer Dmitry Zhdanov. Such a creative experiment created a special festive mood and emphasized the individuality of the newspaper.
Newspaper of the Chelyabinsk Pipe Rolling Plant (ChelPipe) "Chelyabinsk Trubnik" was awarded the second place for the best front page design, as well as the title "Excellent Student of the competition" in the nomination "Best Corporate newspaper". The first award was received for the cover of the special issue "Road without Danger", which reinterpreted the famous shot of The Beatles on Abbey Road: instead of musicians, workers in protective gear are depicted at a pedestrian crossing. The creative move highlighted the importance of the topic of industrial safety.
The publication of the Sinarsky Pipe Plant (SinTZ) "Sinarsky Trubnik" was awarded the second place in the nomination "Best illustrations in corporate media" and the status "Excellent Student of the competition" in the nomination "Best cover". The jury of the competition noted the selection of numbers in which it was possible to achieve a harmonious combination of content and visual design.
A special issue of the newspaper of the Volga Pipe Plant (VTZ) "Volzhsky Trubnik", prepared for the 55th anniversary of the plant, took third place in the nomination "Best illustrations in corporate media". The uniqueness of the issue was the cover, made in the form of a spiral tube woven from archival photographs. Vivid author's illustrations by artist Oleg Chernoskutov, a member of the international association of Designers, added expressiveness to the publication and helped to present historical material in an original way.
TMK has been participating in the MediaLider competition for several years, the purpose of which is to promote the development of corporate media, the formation of a positive image of companies and
