the Largest volume in the total sales structure of JSC "MMK" and JSC "MMK-Lysva metallurgical plant" in the Russian market in 2019 took the hot-rolled steel, which accounted for 48% of supply. The share of long products – 17%. A significant proportion took the cold-rolled steel (11%), galvanized steel (14%) and hire with a polymeric covering (5%). In the industry by key customers of MMK in 2019 steel pipe industry (31% of total sales) and segment steel trading and steel service centers (32%). Industries machine building accounted for 14% of sales, shares of the automotive and steelmaking plants amounted to 7%.
Speaking about the strategy of MMK on the spot market, Denis Chernenko said that in 2019, of the total shipment of the company to the Russian traders and steel service centers (2.62 million tons) 24% were in regional metal traders and steel service centers, 40% in the largest metal trading companies. The remaining 36% was shipped to a private trading networks – LLC "Trade house MMK".
TORGOVYJJ Dom MMK has an extensive network of offices in all major steel consuming regions of Russia: 30 separate divisions. Another five units are located in Kazakhstan. Client base of TD MMK has about 3000 active clients, of which 68% by the end of 2019 is the final consumers (in 2018 63%). The overall sales growth of metal products through TD MMK 31% in 2014.
One of the key directions of the development OOO "Trading house MMK" – robotics, carried out under the strategic initiatives MMK "industry 4.0". Artificial intelligence today has many functions in the TD MMK: monitors the latest steel prices and purchased inventory, every day generates and sends to departments operational reports "Accept-shipment", studies of regional labour markets and is responsible for the initial selection of candidates through sites of recruitment companies, expects salaries of staff, creates a sales forecast for three months.
13-I all-Russian conference "Russia Regional steel-trading" takes place in Sochi on February 20 and 21. The event was organized by the magazine "metal supply and sales" with the support of the exhibition "Metal-Expo" and the Russian Union of metal and steel suppliers. The conference was attended by over a hundred heads and specialists of commercial services, purchasing departments and sales departments marketing steel trading and steel companies, steel service centers. Conference topics included the current state and prospects of development of steel trading and distribution of steel products in our country. Also the participants get acquainted with the experience of leading companies from various regions of Russia, appreciate the tools for improving efficiency, exploring new niche markets for ferrous metals, metalware and steel pipes.
Department of information and public relations of OJSC "MMK"
