The first of MMK's videos that won the competition tells about one of MMK's key projects in 2020 - the launch after a large-scale reconstruction of a 2500 hot rolling mill. The mill was commissioned in July 2020, and in the fall it was recognized as the main event of the year in the Russian ferrous metallurgy at the 26th International Industrial Exhibition "Metal-Expo'2020". MMK's corporate video "Stan 2500. Rebirth", filmed with the help of the Magnitogorsk TV company TV-IN, informs the viewer in detail about the operation of the modernized mill and the new opportunities that the reconstruction of the unit has opened up for MMK. The video was successfully demonstrated at industrial exhibitions, on the company's website and in social networks, and at the Best Corporate Video competition it won the MRKT video nomination (audience - clients and consumers of the company's products).
Second MMK's video, which was awarded the competition, was filmed specifically for Investor Day, which was held online in 2020. In 2 minutes 35 seconds of the video, the key aspects of MMK's investment attractiveness are reflected: premium products and high customer focus, operational efficiency and commitment to the principles of sustainable development, large-scale digitalization and a corporate culture of opportunities, a stable level of working capital and a balanced dividend policy. The jury awarded PJSC MMK's corporate video for Investor Day 2020 with a diploma in the IR-video nomination, which considered videos whose target audience was investors and company shareholders.
Also a laureate of the Best Corporate Video competition "Was a cycle of video tours around MMK" Route of Victory ". Filmed in the year of the 75th anniversary of the victory in the Great Patriotic War, video tours tell about the huge contribution of MMK to the Victory, as well as about the history of the plant. The cycle of excursions received an award in the "PR-video" nomination, where videos aimed at the widest possible audience were considered.
“Today corporate videos are one of the main formats for communicating with external audiences,” said Vladimir Ruga, Deputy General Director of PJSC MMK for External Communications, commenting on the victory in three nominations of the competition. - It allows you to easily and easily tell about the work of the company, its achievements and goals. As a modern and innovative company, we pay great attention to our videos, strive to make them beautiful, informative and vivid. The awards for the Best Corporate Video competition are an indication that we are moving in the right direction. "