The Pipe Metallurgical Company (TMK) became the winner and prize–winner of several nominations of the competition "The Best Corporate Video - 2025", which is organized by the Association of Directors of Communications and Corporate Media of Russia (AKMR). Video projects of TMK Corporate Television were awarded at the ceremony.
In the nomination "ESG video, social responsibility and sustainable development", the company received the main prize – a statuette for the mini-film "Maxim Mikhailov. I'm dreaming." The film, which tells the story of the 15-year-old Russian swimming champion among athletes with musculoskeletal system damage, was also marked by a special opinion of the jury. Experts assessed the social significance of the video about overcoming and believing in oneself of a pupil of an orphanage for disabled children, who was adopted by a family from Yekaterinburg. The video was shot as part of a TMK social project and the Sinara Corporate Charitable Foundation.
TMK also became the winner in the nomination "Corporate Museum videos, virtual tours and industrial tourism" – the statuette was awarded to the TV story "The Route is built", prepared for the company's corporate TV. He talks about conducting industrial excursions in the workshop "Height 239" of TMK Pipeline Solutions (TMK TR) in Chelyabinsk. The jury highly appreciated the visual demonstration of the fascinating and informative route, video editing and camerawork.
The TMK News weekly information program received a diploma in the nomination "Corporate Television, Corporate News stories". The experts noted the high quality, variety and accessibility of the content of the TV program, which is one of the most popular sources of information in the company.
"Corporate television is one of the important channels for communicating TMK's values to a wide audience. Over the past two years, the average number of views of TMK News releases has increased more than sevenfold, and video projects have been awarded various awards. The results of the reputable competition once again confirm the high level and relevance of the video content created in the company," said Polina Ugryumova, head of TMK's corporate TV department.
The annual international competition "The Best Corporate Video" is being held by the AKMR for the 14th time. This year, 37 companies took part in it, whose work was evaluated by more than 30 experts. TMK's video projects have repeatedly received prizes from this competition.
