In order for the main platforms to function stably, it is necessary to master new methods of traffic generation in arbitration. In the App Store, you can not only improve the app's visibility using ASO, but also run ads using the App Search Ads service. In this article, we will learn in detail what the ASA is and what impact it has on traffic arbitration.
What is an ASA media resource and what is it used for?
So, ASA is an advertising platform in the App Store that makes it possible to promote applications. In 2023, this media resource was recognized as a leader in attracting an audience. Due to the fact that the App Store has a more solvent audience, purchases here are more frequent, which makes the traffic from the Apple store better.
Promotion through the ASA resource takes place using keywords or search queries based on user interests. The principle of operation consists in the following points. The user needs to enter a search query. After that, he will see the advertisement.
Launching ads in ASA: highlights
The advertisement is launched from the advertising cabinet. It should be remembered that the cabinet must be created in advance. To create it, you must have an Apple ID. It is possible to choose one of two options – basic or advanced. The options differ according to the principle of operation, depending on criteria such as payment, number of applications, reports, and others.
After selecting the option, you need to link the payment. This will allow you to create a full-fledged advertising campaign for the app. You must specify the name, budget, and keywords in it. For targeting, you can use such areas as keywords, search queries, demographics, etc.
How to optimize the operation of App Search Ads
Here are some tips for optimizing the ASA:
- To expand the reach, you can experiment a little with the target settings. For example, you can disable the search by gender or age.
- You can add new keys.
- You can try the service for automatically creating creatives or selecting new keys.
As we can see, you can use different methods to optimize the ASA. Learn more about how to set up a media resource and how to work with it here: G GATE MEDIA. You will be able to get more information on the topic you are interested in.
