The appearance of the label on almost any product can both increase the number of sales and destroy even the most sought-after products. It is for this reason that high-quality label printing is so in demand among manufacturers of goods. Competently manufactured according to all standards, it will allow selling products not only in company stores, via the Internet, but also supplying products to network hypermarkets.
Choice of material
A variety of materials can serve as the basis for a future label. Each type has its own advantages and certain disadvantages. The main criteria for the right choice will be the properties of the product itself, in what form it is sold. Used container, conditions of storage and transportation. The most popular are the following materials for color and plain labels:
- Classic paper will save on printing.
- The use of self-adhesive paper minimizes the time for applying the label.
- The polymer base makes the displayed information resistant to moisture.
- Applying not only the image, but also important information.
- The presence of a barcode or a more modern QR code for products.
You should not give preference to only one type of label. Each product has its own merits. Self-adhesive analogues are considered the most versatile and in demand. They are quite durable and resistant to negative factors of operation. Have an acceptable cost for most manufacturers of goods.
What you should pay attention to
A well-thought-out label design should simultaneously attract a potential buyer, but at the same time not be misleading in the information being conveyed. Monochrome counterparts are no longer a sufficient factor for a deliberate purchase. Modern printing houses are able to implement the following ideas:
- printing information and photo-quality images;
- applying even the smallest font while maintaining readability;
- high accuracy in all details without exception;
- large circulation reduces the cost of one copy;
- transmission of a wide range of selected shades.
If the label plays a very important role, you can order a trial batch to make sure that the color transfer did not occur with a slight distortion. Fix this shortcoming, and only then order a full-fledged batch.
