The main task of a specialist is to show the product in such a way that the user does not guess that it is an advertisement. It is for this reason that modern approaches make native advertising in the form of news. It informs the reader, who is not even aware that the specialist is trying to form a certain opinion about the product.
Why does this work?
People are accustomed to trusting news from various sources. The task of the specialist is to enter the appropriate text in harmony, which is aimed at attracting the attention of the reader. Thus, you can advertise almost anything, from goods to services. The most popular trends in news advertising are:
- Household appliances are popular in any family.
- Modern innovations in mobile electronics.
- Completely new product launch
- Seasonal reminder of popular activities.
- Opening a sale or a new mall.
The information presented in the form of news does not cause a desire to interrupt reading. On the contrary, as studies show, a person strives to find out all the details in a small plot. The main rule is that the news should be presented in an ordinary way, without exaggerating its significance against the background of other events during the day or week.
Where you can post news
This is best done on special news portals. The reader has more confidence in them. But, thanks to contextual advertising in most browsers, even not very popular news portals receive their share of attention from news readers. What else plays a role in popularity:
- a well-thought-out title;
- correctly composed first two sentences in the text;
- structured, lack of long sentences and paragraphs;
- relatively small format so that it can be read in 1-3 minutes;
- the presence of direct and indirect links for the transition.
The transition should be made directly to the subject of the news. It could be a product or a service. The reader should not independently search for the novelty described in the news feed. Few people want to spend their personal time on this.
