The Pipe Metallurgical Company (TMK) and the TMK2U Corporate University received awards of the National Award "Brand of the Year in Russia" in the blocks of nominations "Goods and products" and "Services" respectively. The company participated in the highest league of this award as a federal organization with a national-level brand.
TMK, being a supplier of high-tech pipe solutions and a responsible employer, transmits its corporate values through the brand, aimed not only at achieving commercial efficiency, but also at improving the quality of life in the regions of its presence. To do this, the company uses an extensive network of communication channels, including online resources, and participates in exhibition events. The effectiveness of TMK's marketing strategy is confirmed by the results of brand awareness research, the growing number of unique visitors to digital platforms, high positions in various ratings, and other indicators. The company became an award winner in the "Metals" category of the "Goods and products" block.
"TMK's mission and strategy are based on the principles of legality, customer orientation, efficiency, safety, respect and openness, which we incorporate into all areas of activity. Continuous improvement of customer service, fundamental scientific and technical base, ecosystem of support and development of employees, large-scale projects to minimize environmental impact, significant contribution to the development of social and cultural infrastructure of the cities of presence allow TMK to strengthen its leadership position and become the founder of trends among large Russian socially responsible businesses," said the brand Director of the Group Andrey Posokhov, TMK's Director of Integrated Communications.
In the "Educational services and additional adult education" category of the "Services" block, educational products of TMK2U Corporate University were awarded. They include full-time and distance master's degree and expert technical programs, as well as electronic courses developed on the basis of author's methods. Having our own resources — the Institute of business coaching, training grounds, staff of methodologists and developers, and a digital platform - allows us to create comprehensive training programs both to meet the needs of the company and at the request of external clients. In addition to educational services, TMK2U offers in-demand consulting services: staff assessment and engagement management, the creation of HR process methodology for personnel selection and adaptation, the formation of a management reserve, and conducting sociological research.
"TMK2U educational programs are being built
