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Toyota and Dentsu team up to improve marketing strategy

Ukraine / Asia / Engineering

Dentsu Group Inc. announces a capital and business combination with Toyota Motor Corporation to form a joint venture company focused on marketing innovation and mobility.

Toyota and Dentsu team up to improve marketing strategy

Japan's Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota's communications strategy and digital transformation strategy, says statement Dentsu.

Both firms will operate under a holding company, 66% of which will be owned by Toyota and 34% by Dentsu. The companies are slated to begin operations in January 2021.

One company will focus on improving Toyota's marketing strategy to create “exceptional customer trust,” while another will work on digital transformation and use of data to improve customer relationships, Dentsu noted.

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