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Metinvest was the first in Ukraine to launch a CRM system to improve customer service

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The primary goal of CRM software is to automate customer engagement strategies with a focus on improving customer service, increasing sales, and optimizing marketing.

Metinvest was the first in Ukraine to launch a CRM system to improve customer service

Metinvest Group was the first in Ukraine to launch a CRM system with two modules at once - client C4C and price CPQ, which improves the quality of customer service.

Metinvest International was the first company of the group to implement full automation of sales since the end of 2019. It unites regional offices of Metinvest in the Middle East and North Africa, Asia, and North and South America.

This year, the implementation of the CRM system will be completed in Metinvest-SMC, which sells products in Ukraine and some CIS countries, and in Metinvest's sales offices in Western Europe.

Also, by the end of 2021, it is planned to launch the client's online account in test mode. In the future, Metinvest will continue replicating the system to other assets of the company.

Metinvest's network of sales offices and service centers covers almost 100 countries and provides about 7 thousand customers with high-quality products and services. The company has 45 sales offices in 22 countries.

What is CRM

Customer Relationship Management ( CRM ) is a comprehensive digital customer relationship management solution. The primary goal of CRM software is to automate customer engagement strategies with a focus on improving customer service, increasing sales, and optimizing marketing.

The system is based on the innovative cloud platform SAP Sale Cloud and includes two modules: client (Сloud for customer, C4C) and price offer (Configure price quote, CPQ). The first module is a one-stop shop for sales management where the company can interact with customers and exchange information in real time. The second module contains a single online product catalog, where you can create individual orders based on customer needs.

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