Photo courtesy of Hardhab
According to statistics, the main traffic to the website of metal trading companies comes from search engines (40-60%) and contextual advertising (30-40%).
Where look for potential for growth and how can you influence search results?
2-15% of traffic to sites comes through referral links (posting links on third-party resources). These can be links from articles, banners, news, from your company card, product downloads. Such links drive traffic to your site and allow it to grow in search results through mentions. Given the small percentage of referral links in the total traffic of metal trading companies, you may not be using this resource enough.
Here is a short checklist of where to get b2b company clients and a bonus link to free placement of your organization's goods (for metal traders and factories).
News, articles, banners
News portals that cover the metal rolling industry or sections "news", "articles" on aggregators are most preferable, but you can also post information on websites about business, construction and other related industries. Don't neglect your company's news (for example, the delivery of new equipment or participation in an exhibition) or articles with analytics. Such articles are always well visited due to unique content.
You can get traffic using banners, and it is better to choose placement sites based on the industry. Industry portals are more likely to hit the target audience. If you already place an unloading of goods on the site, then a banner on the same portal will draw attention to the offers of your company among dozens of other suppliers.
A banner on the same site as the unloading of goods increases the click-through rate of offers by an average of 20% (*Hardhab marketplace data).
Uploading products
By uploading products to other resources, you: 1) get new customers 2) can get into the top search engine results, as aggregators higher in search engines due to the large number of offers 3) provide your company's website with traffic growth. You can place yourself with product offers on Avito, 2gis, price pulse, Hardhab and other sites. Choose sites that provide the opportunity to go to the site, put links to the logo or company name.
Reviews, recommendations
Companies with a high credit of trust get into the top results. But the search engine may simply not take into account the reviews on your site, as they may consider them unreliable. Encourage customers to leave reviews about your company on other resources, be sure to respond to negative reviews (deal with the problem, contact the client). The more positive reviews about your company on “review services”, the more profitable your position in the search results and in the “eyes of buyers”. At least half of customers check online reviews before making a purchase. Regularly monitor reviews about your company on forums, social networks, maps and other resources.
To be in the top search results and regularly receive a new flow of customers, do not dwell on old formats and settings, such as , "banners - only for image placement." Even if you are a small company, test new advertising sources and formats.
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