The Pipe Metallurgical Company (TMK) supported the XIV regional award in the field of communications "Silver Archer" – Ural in the status of the general partner. The company also served as the curator of the nomination "Corporate Communications".
The shortlist of the award includes 20 communication campaigns implemented in the territory of the Ural Federal District in 2025. The jury consisted of 17 experts who evaluated the projects in six nominations.: "Communications in the field of sustainable development: social and environmental projects", "Corporate communications", "Marketing communications", "Internal corporate communications and corporate media", "Promotion of state and public programs" and "Development and promotion of territories".
In the nomination "Corporate Communications", which was supervised by TMK, the project "Oversized Sweater" was recognized as the winner.: "knitted" mural on the facade in Tyumen"development company "Lingonberry". The Grand Prix of the Silver Archer – Ural received another project of this company — "An absolute reinvention. The transformation of the space under the bridge into a cultural and sports cluster."
As part of the closing events of the award, the jury members and shortlisted participants also visited the Severskaya Domna Museum Complex, a mid-19th—century blast furnace located on the territory of the Seversk Pipe Plant (STZ), a branch of TMK. The object has the status of cultural heritage of federal significance and celebrated its 165th anniversary in 2025.
"This season's projects have demonstrated a high professional level and detailed elaboration of meanings. The participants presented system solutions with well-structured logic, attention to working with the audience and the social context. In general, the season feels mature and rich in content, and projects are remembered not only for their form, but also for the emotions they evoke," said Ayla Belousova, head of TMK's digital media department, who was a member of the award's jury.
The regional Award in the field of communications "Silver Archer" – Ural has been awarded since 2012 for the best projects implemented in the Ural Federal District, and is part of the system of regional competitions of the National Award in the field of communications "Silver Archer". In 2025, 63 projects took part in the competition. TMK has been a partner of the national award since 2021, and also of the regional award since 2023. TMK became the general partner of the Silver Archer Award – Ural
