"Victory Route" awarded with an industry tourism award

MMK received this award for the historical cycle of virtual tours Victory Route, created as part of the corporate project MMK-Tour. Virtual excursions around MMK ". Magnitka is rightfully considered one of the leaders in the field of industrial tourism. The development of this area at MMK began in the fall of 2018, when four excursion routes were developed and put into operation at once - two adults and two routes aimed at children. Thousands of Magnitogorsk residents and guests of the city of metallurgists were able to appreciate the fascinating, safe and well-organized excursions. In 2019, the plant became a laureate of the All-Russian tourist prize "Route of the Year", held annually with the informational support of the Federal Agency for Tourism. The company received two diplomas at once: the first place for the best children's route and the second place for the best route to the existing production.

Due to anti-epidemic restrictions at the plant, the corporate project “MMK-Tour. Virtual excursions around MMK ", available at

The All-Russian Tourism Award "Route of the Year" was established in 2014 at the initiative of Gennady Shatalov, Chairman of the Board of the Region PR Foundation for the Development of Public Relations. The award is held with the informational support of the Federal Agency for Tourism.

In 2020, 442 projects from 62 regions of Russia were submitted for the Route of the Year award. Based on the results of an extramural expert assessment of the materials submitted for the competition, 300 finalist projects from 62 regions of Russia were selected, and following the registration results, the authors of 202 projects from 46 regions of Russia confirmed their participation in the final of the award.

The organizers of the final of the award were the Government Republic of Mordovia, Ministry of Sports, Youth Policy and Tourism of the Republic of Mordovia and FROS Region PR

Information and Public Relations Department of PJSC MMK