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NLMK Group moves online sales and service to a new platform

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NLMK Group, an international metallurgical company, is moving the online store https://nlmk.shop/and online services for customers to the SAP С /4HANA platform (formerly SAP Hybris), which is part of the SAP Customer Experience portfolio, which will provide customers prompt delivery of a wide range of products with a unique set of services.

The https://nlmk.shop/online store was launched for small and medium-sized businesses in March 2018. This channel allows you to complete a purchase completely remotely: from placing an order to providing supporting documents. Customers have access to a wide range of flat and long products and metal products.

In the first six months of 2019, sales of steel products to retail customers through the online store https://nlmk.shop/doubled compared to the previous half - up to 36 thousand tons. In May 2019, sales reached the level of 120 thousand tonnes on an annualized basis. The majority of customers (67%) are construction companies, 17% are order picking companies, 16% are manufacturers and consumers of steel structures.

The transition to a set of SAP Customer Experience solutions will provide omnichannel interaction with customers, as well as seamless integration an online store and online services with NLMK Group's internal systems. The transition will also speed up business processes and introduce new services for customers, such as configuring and manufacturing products directly to order in production and tracking its fulfillment.

Products of both NLMK and partners will be presented at nlmk.shop companies - distribution networks and processors of metal products. In addition, this platform will ensure prompt delivery to any region of the country through shipment from any of the warehouses of NLMK and its partners - metal traders.

“The new platform will simultaneously provide the company with access to a wider pool of buyers and a high level of online -service for our current customers ", - commented Ilya Gushchin, Vice President of Sales of NLMK Group.

Information about NLMK Group

Group NLMK is a vertically integrated metallurgical company, the largest in Russia and one of the most efficient producers of steel products in the world.

NLMK Group's metal products are used in various industries, from construction and mechanical engineering to power equipment and offshore wind turbines.

NLMK's production assets are located in Russia, Europe and the United States. The company's steel production capacity exceeds 17 million tonnes per year.

NLMK demonstrates high cost competitiveness among global manufacturers, the company's profitability is one of the highest in the industry. The company's revenue in 2018 amounted to $ 12 billion, EBITDA - $ 3.6 billion. The Net Debt /EBITDA ratio was 0.25x. The company has investment grade credit ratings from S&P, Moody's, Fitch and RAEX (Expert RA).

NLMK's common shares, which free-float is 18.6%, are traded on the Moscow Stock Exchange (ticker “NLMK”), global depository shares - on the London Stock Exchange (ticker “NLMK: LI”). The share capital of the Company is divided into 5,993,227,240 ordinary shares with a par value of 1 Russian ruble. More information about NLMK's share capital can be found here.

You can download photos and corporate videos of NLMK Group from the media bank at the link.

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