Google's new online policy for advertisers, publishers and content creators prohibits platforms from helping people make money from content that “contradicts established scientific consensus about the existence and causes of climate change.
The ban includes online content in which climate change is considered fraudulent or denies the rise in temperature in the world, as well as the fact that human activity contributes to the problem of global warming, says post Google.
“Advertisers just don't want their ads to appear next to this content,” Google said. The internet giant added that the policy change is in line with the company's efforts to promote sustainable practices and tackle climate change.
Google says it will use a combination of automated tools and moderator reviews to enforce the new policy.
“When evaluating content under this new policy, we will carefully consider the context in which the claims are made, distinguishing between content that cites a false claim as fact and content that reports or discusses that claim," Google said.
Social media platforms are regularly accused of promoting content that elicits a strong emotional response in order to retain users so that platforms can make more money from ads, even if the content may harm both an individual and groups of people.