Pipe Metallurgical Company (TMK) has received awards from the annual Digital Communications Awards, which is held by the Association of Directors of Communications and Corporate Media of Russia (AKMR). The company became a laureate in two nominations and was awarded diplomas in three nominations.
The material "The Lead Mystery of Great Rome", published on the website of the brand media "Trubnik Online", was recognized as the best project in the nomination "Digital Media and tools - Longrid". The text tells about the historical significance of pipes using the example of everyday life in Ancient Rome, attracting an audience due to the ease of providing information and cognitive content.
The streaming of "Current Events of TMK" on the company's corporate television won in the nomination "Social Media &Communities – Video Channel". TMK's TV channel on the RuTube video hosting service broadcasts weekly news releases, current videos from the company's enterprises, as well as documentaries and image films about TMK and its enterprises in constant rotation.
Experts in the field of communications also noted TMK's social networks — the official telegram channel and the VKontakte social network group received relevant diplomas in the nomination "Social Media & Communities – Social Media Platforms". Over the past year, the number of subscribers and user engagement have increased in both communities, which confirms the effectiveness of TMK's communication strategy on these information platforms.
In addition, the TMK2U Corporate University landing page received a diploma in the Digital Media & Tools - Microsite nomination, aimed at attracting partners, presenting services to external customers, and increasing TMK2U brand awareness. Since its launch, this microsite has become a key tool for positioning the company's corporate university in the educational services market, providing a 25% increase in its external customers in 2024. Today, 10% of new customers come through the TMK2U landing page.
The Digital Communications Awards have been held by the AKMR since 2013. Its purpose is to highlight the most significant achievements in the field of digital communications and the experience of promoting products using new information technologies and tools. TMK's projects receive awards every year.
