Pipe Metallurgical Company (TMK) has become the winner of the annual Digital Communications Awards, which is held by the Association of Directors of Communications and Corporate Media of Russia (AKMR). The company's projects took the first places in two nominations.
The photo project of the rgoTMK corporate newspaper "Full-length Protection" won in the "Best Content Solution" nomination. It is aimed at the comprehensive promotion of a safety culture at TMK's production sites. In the framework of the publications, which were also adapted for TMK's social networks and the Trubnik Online brand media, employees were depicted in professional equipment in two roles - in a professional environment and in daily life related to their hobbies. The visual concept focuses on the systematic observance of safety rules and the use of personal protective equipment, regardless of the context.
In the "Longrid" nomination, the multimedia project of the brand media "Trubnik Online" "People with character" became the best. His idea is to show metallurgy through the fates of people and factory dynasties, for whom the profession has become a family value and part of a lifestyle. The project translates corporate content from the informational plane to the emotional and semantic one, combining personal stories, visual storytelling and documentary elements.
"We create and consistently develop digital projects that not only inform about the company's activities, but also contribute to the promotion of its key values — a culture of safety, professional responsibility and generational continuity. It is important for us that TMK's corporate communications meet high industry standards and remain meaningful, relevant and useful. The awards are a confirmation that systematic work with content and attentive attitude to the audience produce significant results," said Fyodor Klimkin, TMK's Director of Public Relations and Strategic Communications.
The Digital Communications Awards have been held by the AKMR since 2013. Its purpose is to highlight the most significant achievements in the field of digital communications and the experience of promoting products using new information technologies and tools. TMK's projects receive awards every year.
TMK's digital projects have received the Digital Communications Awards
