Digital marketing is an integral part of every business. The totality of the processes of the online industry is designed to cover the target audience that is online.
Under the online today it is impossible to classify only search engines and social networks. Mobile devices, cloud services, search engines, social networks, and much more bring people together in the digital world, while most people consume goods and services offline.
Therefore, it does not seem reasonable to talk about the total digitalization of society. Yes, the digital industry and its specific means provide opportunities to communicate with the goods and services of companies that provide them faster, easier and more conveniently. Yet linking digital methods should be closely linked to offline methods. So, for example, production, storage, delivery, as well as consumption of goods takes place offline, so it is necessary to maintain feedback on the availability of stock and availability of models on a virtual shelf with its physical presence in a warehouse or exhibition space.
Digital marketing is still the same market activity, in which there are all the same principles and rules of doing business as in offline marketing. Pricing, the cost of production and its margins, payment for the storage of goods in warehouses is taken into account in the same way and on the same scale on the Internet as in an offline store.
Of course, adjusting and budgeting advertising channels in the digital environment today is as integral to marketing as budgeting the process of commodity distribution chains from producer to consumer in any other place. Implement your company's marketing strategy based on the knowledge and experience gained from people like F. Kottler and J. Trout, adjusted for the modern world. Only taking into account the knowledge and experience gained by generations of marketers will allow your company to occupy a solid and sustainable niche in your business segment.
Be skeptical of dubious companies that offer you a "special" approach that is fundamentally different from everything previously accumulated, and which can bring success or quick financial profit in exchange for relatively little money.
Contact trusted specialists.
Based on "Frantic Marketing"
