Research in the field of odors has proven that they can significantly influence not only human behavior, but also the adoption of important decisions for him. Many reputable companies take advantage of this by using special flavors https://aroma-group.ru/ to make the consumer want to buy a product or order a certain service.
Human reaction to smells
Feeling the smell of freshly cooked pastries, a person wakes up in the mind not only appetite, but also a feeling of comfort and coziness. Many realtors bring fresh pastries to the apartment in advance, which they plan to show potential buyers. With such a simple action, they greatly increase the chances of buying a property. Fragrances help in sales:
- A pleasant smell in the store encourages a purchase.
- An enticing aroma makes you stay longer in the shop.
- The number of repeat customer returns is at least doubled.
- The smell calms the nerves and allows you to tune in to the purchase.
- A successful fragrance can stimulate a person to spontaneous purchase.
Important: it is very important that the smell is distributed by special equipment. Its high concentration leads to the opposite effect. And vice versa, subtle, too, will not give a powerful effect. Only the right equipment can provide the optimal amount of aromas in a room of any size.
For each area of business
There is no single type of fragrance that helps in the sale of goods and services. There are many different smells that experts have selected for different areas of business. Positive emotions are extremely important for people. It is worth creating them in advance so that only the best reviews remain about the company or store.
