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Olivier Morne will head the sales and marketing of LADA

Russia / Engineering

Since 1996, he has worked for PSA Peugeot Citroen, at various times responsible for sales and marketing, as well as quality and customer satisfaction.

Olivier Morne will head the sales and marketing of LADA

From October 1, 2019, Olivier Mornet will take the post of Executive Vice President for Sales and Marketing of AVTOVAZ JSC. In this position, he will replace Jan Ptacek, who will continue his career at the Groupe Renault perimeter.

Mr. Morne is a graduate of the ESSEC International Business School. Since 1996 he has worked for PSA Peugeot Citroen, in various periods responsible for sales and marketing, as well as quality and customer satisfaction. The perimeter of his responsibility included PSA Peugeot Citroen structures in France, Slovenia, Poland, Austria, the Netherlands, Italy. Since 2016, Olivier Mornet has served as CEO of Changan PSA Automotive Company (a joint venture in China).

President of JSC AVTOVAZ Yves Caracatzanis thanked Mr. Ptachek for his work at AVTOVAZ:

“Since 2016, Yan has done an excellent job of transforming LADA into a modern, fast-growing and best-selling car brand in Russia, radically reformatting the dealer network, improving customer service and brand communications. Currently, the brand occupies 21% of the Russian market, and this is the best result over the past 8 years. The Granta and Vesta models are the best-selling models in Russia. I want to express my gratitude to Jan for the tremendous achievements that he has made together with his team and dealer network. I wish him to reach new heights in his career. I am confident that the professionalism and extensive international experience of Olivier Morne will help to maintain the momentum of LADA and further strengthen LADA's positions in the Russian and export markets.

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