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Volkswagen invests 200 million euros in the development of its dealer network in Germany

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The German automotive concern is investing millions of euros to help its German dealerships become the best.

Volkswagen invests 200 million euros in the development of its dealer network in Germany

The German automobile concern Volkswagen is launching an unprecedented investment program to develop its own dealer network in Germany, writes on Tuesday to Handelsblatt.

Over the next three years, Volkswagen will invest over 200 million euros in German businesses. Even in the midst of the pandemic, the Wolfsburg-based group helped its dealers by extending payment terms and providing loans.

Volkswagen sees the new program as an investment for the future. “Germany is our home market. We will once again significantly increase sales here and make them role models for other markets, ”VW Sales Director Klaus Zellmer told Handelsblatt on Wednesday.

Volkswagen has never established such a support program for its dealership in Germany on such a scale before.

For its millions, the group expects something in return from its trading companies: “We need to respond to customer inquiries even faster than other manufacturers,” Zellmer added.

Volkswagen wants to become the most sought-after brand in sustainable mobility and offer services that are above the average for mainstream manufacturers and close to premium brands.

Volkswagen will start online sales of the new all-battery electric vehicles ID.3 and ID.4 this summer. Later, digital sales will be expanded to cover the entire lineup - and other countries.

Trade in used cars will also be expanded.

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