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Rolls-Royce says demand for luxury cars is recovering

Ukraine / Europe / Engineering

The company unveiled a £ 250,000 car, anticipating strong demand for luxury brands.

Rolls-Royce says demand for luxury cars is recovering

The head of the British auto maker Rolls-Royce said global demand for luxury cars is recovering despite the pandemic. Thorsten Müller-Otesch told the BBC that markets in Asia, Europe and the US are now "more or less back to normal."

Reporters posed their questions to the head of Rolls-Royce at the launch of the new Ghost, the company's latest model, which is expected to cost around £ 250,000.

According to Müller-Otves, sales in the first half of 2020 fell by 30%, but now "times are getting better and better." He stated that the launch of the new Rolls-Royce Ghost, a complete redesign of the most successful vehicle in the company's history, will be a "turning point" in the company's history.

In the midst of the coronavirus pandemic, Rolls-Royce shut down production entirely for a couple of weeks, while its dealers around the world did the same.

The head of Rolls-Royce dismissed suggestions that the automaker is overly dependent on one region for its sales, saying they are “well balanced globally.

While the US is the largest market for Rolls-Royce and China also plays an important role, he said there is strong demand in countries such as the UK, which accounts for 10% of sales.

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